In The Press
Bath Gets Behind Bunting Record Attempt to help Fairtrade
From The Bath Chronicle Thu 10 Mar, 2011
People across Bath have been creating and decorating their own strings of bunting as part of a world record attempt for Fairtrade Fortnight. All the attempts will be added together to form part of a national 40 mile long string of flags which is designed to make a statement about the importance of fair trade. Among the organisations involved have been Norland College, the Luma Store in Milsom Place, CoralQuay at New Bond Street Place, The Royal High School and the University of Bath, which is Fairtrade-accredited. Claire Nichols, the university's hospitatility brand and customer communications co-ordinator, said Fairtrade was an important issue which people needed to know about. She said: "The bunting record attempt draws attention to the unimaginable poverty facing more than 10 million West African people who rely on cotton for a living, many of whom earn less than $400 a year." All the bunting will be sent to the Fairtrade Foundation, which wants to break the world record fro the longest continual piece of bunting. The record stands at 2,696 metres and the group wants to get to 4,350 metres - just over two miles, with 12,500 decorated flags, one for each of the Fairtrade cotton farmers in Mali and Burkina Faso.
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